If Your Website Stands Out, So Will Your Business!

Don't Let an Inferior Website Drag Your Business Down

If you don't have a website or your current website isn't generating traffic...and business...it's time to ask yourself why.

Your website is an essential tool to communicate with customers and to provide new prospects with the information they need to become your customers. But if those customers can't find you or the information they're seeking, they'll go elsewhere to find it. Their likely destination? Your competition.

Avoid Costly Do-it-Yourself Errors

Do-it-yourself websites are great for sharing pictures with friends, but not for generating business. Your business website needs a focused message, a professional look and clear navigation that's designed for your customers' needs. Moreover, it must be coded to enable search engines to find it.

The only thing worse than not have a website is having a bad website. Once a prospective customer hits that back button, it's quite likely that he or she is going to be doing business with your competition.

Professional Design and Construction

In today's business environment, you need every competitive edge you can find. One of the most economical ways to do this is to have a prominent internet presence. Every website I build features all of the following:

Professional Design

Website templates are fine for your vacation pictures, but not your business. You want the look and feel of the website to reflect your unique business. Your site will be designed and written from the ground up specifically for you, and targeted to your audience.

Clear Navigation

Visitors to your website need to find the information they are seeking quickly and easily. A poorly designed site will frustrate visitors who in turn lose interest after multiple mouse clicks do not produce the desired results.

With ease of use in mind, features, such as navigation links, will be incorporated to easily and quickly guide visitors to the appropriate content.

Search Engine Friendly Code and Relevant Content

The development of highly relevant web content is all too often overlooked in favor of fancy graphics and animation that do nothing to help your site's search engine ranking. To search engines, content is king. Graphics are great, but they're meaningless if your site is invisible to search engines.

Sitemap Submission to All Major Search Engines

A sitemap is a file that tells search engines how to find all of the pages on your website. Once your site is online, this file will be created, uploaded and then submitted to search engines.

Google Analytics

Google Analytics is the number one tool for tracking the performance of your website. You'll be able to tell where your customers are coming from, how many hits your site is getting and what keywords people are searching for.

Marketing Your Site

Once your site is live, you'll want to do all you can to promote it. Your target market is already on the internet looking for you. Making sure they find you...and not your competition...can be done very economically.

Unlike print advertising, if someone sees your ad but doesn't click on it, you don't pay one cent.

Pay Per Click (PPC) Advertising

Without a doubt, the most cost effective way to promote your website and drive traffic to it. Depending upon the type of business and scope of your ad campaign, you could be bringing visitors to your websites for only pennies a day.

All PPC Advertising Services Include:

• Create a Google AdWords account;
• Develop a list of business related key words;
• Establish a monthly budget;
• Copy write ads;
• Monitor performance and adjust budget, keywords and ads to maximize returns.

Display ads appear on high traffic websites and help build brand awareness for very little cost.

Additional PPC services:

• More refined keywords split into separate ad campaigns;
• Custom landing pages developed specifically for your ads;
• Display ads which could appear on well-known, high traffic websites such as CNN.com.

You could be saving thousands of dollars a year in postage alone.

Email Blasts and Newsletters

Another very effective and economical way to promote your business and keep your customers informed. It's not nearly as expensive as you might think and you won't have to pay for postage.

Contact me today and start increasing traffic to your website in as little as one day!

Social Media Marketing

Facebook, Twitter and countless other social media websites offer a multitude of ways to promote your website and your business. If you're not taking advantage of the opportunities that these site offer, you're missing out on a free and easy way to advertise.

I can help you get started. Contact me for more information.

Site Maintenance

Too often, a small business will create a website and then let it sit, unchanged, for months or even years. There's no bigger turn off to a website visitor than to find out-of-date information. Another disadvantage of not keeping a site updated is that search engines tend to ignore sites that aren't updated regularly.

Don't let your website go dormant. Cost-effective site maintenance agreements are available. Call for details.